Reno posted this Easter advert on his blog soliciting feedback and comment:
What do you think?
Beyond the general discussion of church advertising, I think this is a decent message. Reno reads into this a “resuscitation” theology, but my first glance at this suggests that’s reading too much into it. Easter is about Jesus being resurrected, lifted up (literally, from the greek anastasis ton nekron), from Death into (new) Life. Flat-line to Life-Giving Pulse. No breath to full pneumatic inhalation and expiration. And its catchy, and gets to the point visually in a way that is gripping. So I like it, even if it does need some interpretation.